︎Brand Identity, Web Design

Between is a specialty cafe concept rooted in coffee, community, and culture. The goal of the rebrand is to create a visual identity that stands out within the landscape of Hong Kong cafes.


︎Brand Identity, Web Design

Coherent is a key industry player in insurtech, keen to spark change and make the sector brighter, simpler, and more inclusive. Coherent wanted to create a unique, bold, and defining rebrand, positioning themselves as energetic in a traditionally conservative industry.


︎Brand Identity, Web Design

Internal rebrand of ADAM Studios to better reflect their growth since they opened. A brand new website was designed to showcase photography, video and production work.


︎Event visual identity, print collaterals 

Key visual identity and event graphics for REAWAKENING, an economics conference in Edinburg, Scotland. The visual identity is inspired by traditional tartan pattern on Scottish kilts.


︎Web design, UI/UX, Visual identity 

Cultur3 needed a new website that came across as more professional in hopes of instilling trust into a new series of investors.


︎Zine Design

A series of four zines documenting significant UFO sightings. The content is taken from National UFO Reporting Center’s (NUFORC) online database, a platform where thousands of individuals view and report possible UFO sightings.

Tazi Palace

︎Creative Direction, Branding, Print Collaterals

Fairmont Tazi Palace opened late 2022 with a suite of new restaurants as part of its luxury offering. 


Yayoi Kusama
︎Exhibition Identity & Graphics  

Key exhibition identity and graphics for Yayoi Kusama: 1945 to Now. The identity is informed by the artist’s biomorphic works.

© Yuen Yung LEE
CV and full portfolio available upon request