ADAM Studios was founded in 2018 in Hong Kong as a collective of creators working across strategy, creative, and production. ADAM needed a refreshed identity that better reflects their growth since establishing. A crucial part of this project was to redesign a website that is capable of showcasing a wide range of still, motion and brand work. The final website created clear distinctions between different content layers, bringing together portfolio work and agency verbiage.

It was important for ADAM to stand out within the creative landscape of Hong Kong, but also recognising that its new identity needed to be simple to allow the portfolio to speak for itself.