Yuen Yung Lee   Storytelling through expressive typography and visual vocabularies. Currently based in Hong Kong.

Coherent


Coherent is a key industry player in insurtech, keen to spark change and make the sector brighter, simpler, and more inclusive. 






Branding
Print
Web Design

Coherent wanted to create a unique, bold, and defining rebrand, positioning themselves as energetic in a traditionally conservative industry. This idea of ‘sparking’ change served as the foundation for the creative direction. The iconmark that resembles an animated power button that represents Coherent’s aspiration to create some real change. The new design system was extended to a full website redesign as well as animations. 

























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