Yuen Yung Lee  🇯🇵 I am making my way to Japan this summer 🇯🇵


Selected Works

The Shed    The Shed provides hands-on experiences and seasonal programmes that encourages kids and young people to deepen their connection to themselves, the community, and to our planet.
The Golden Generation Zine    A tribute to Chinatown and a celebration of cultures. The zine is a celebration of cultures finding their footing in parts unknown as well as a place of gathering for a community to share, create and thrive together.
Serakai >     Early in 2023, a capital and real estate company — then known as Seradac — needed support in coming up with a new name and identity that reflected its world-building goals as well as its optimism about creating a vibrant future.



Cultur3Cultur3 Capital sits at the intersection of deep crypto, internet-enabled tribes, and traditional finance. They bring communities and cultures together via Tokens.


Yayoi KusamaExhibition identity for the biggest retrospective of the artist outside of Japan.


Between    Between is a specialty cafe concept rooted in coffee, community and culture. A cultural destination with food and beverage serving as the connective tissue in its forays into art, fashion, design, music, and technology.


Spin n Smash    A one-day ping pong tournament centred around community building and generating revenue for a good cause. The key visual is a nod to retro varsity aesthetics and table tennis-inspired graphics.
Kinsman      A Cantonese cocktail salon for past and future.

Coherent    Coherent  is a key industry player in insurtech, keen to spark change and make the sector brighter, simpler, and more inclusive.

100X >   Identity design for a conference exploring the topic of the convergence of digital technologies. Full case study coming soon.

Adam Studios > Internal rebrand of a creative agency based in Hong Kong. 






FULL PORTFOLIO & CV AVAILABLE UPON REQUEST© YUEN YUNG LEE 2023