Yuen Yung Lee   Storytelling through expressive typography and visual vocabularies. Currently based in Hong Kong.

Kinsman

A Cantonese cocktail salon for past and future.






Creative Direction
Branding

Kinsman is a Cantonese-focused cocktail bar. It is the first bar in Hong Kong to use Cantonese and Chinese spirits, paying tribute to the the city’s rich history of spirit-making. Kinsman also means a blood relative; a family member usually by birth. The name translates to Chinese  建 民 號, meaning “to build a people”. The names references the bonds we share with those we drink with — relationships formed over good cocktails can be as solid as those of your own blood.

The visual identity is inspired by Wong Kar-wai’s filmography and pays tribute to landmarks of Hong Kong. The logo component is composed of three distinct marks, each with its unique inspiration story and concept. The English wordmark takes on a distinctive vintage look and feel, inspired by fonts used in cha-chaan teng storefronts and menus. The icon is a handdrawn mark comprised of a bird flying over mountain and ocean, alluding to the landscapes of Hong Kong. 

















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FULL PORTFOLIO & CV AVAILABLE UPON REQUEST© YUEN YUNG LEE 2023