Spin n’ Smash
Spin n’ Smash is a one-day ping pong tournament in Hong Kong hosted by More Good and Maekan.
The event is centered around community cookout, community building, charity fundraiser and generating awareness for More Good, a charity and social enterprise that works to provide high-quality meals to Hong Kong’s underserved communities.
The visual identity is a nod to retro varsity aesthetic and table tennis-inspired graphics. Together with Maekan, we created an identity that got used across the event, from campaign to swag items. We also commissioned Castric Ip, a ceramicists based in the area, to create the trophies as he saw fit, resulting in three eclectic interpretations that resulted in an incense holder, a sake carafe, and a flower vase.
Event Campaign To help drive ticket sales and proceeds towards More Goods community efforts, we create a social media marketing campaign based on Instagram.
Event Recap An event recap video that encapsulates what went down at the tournament.
Moodboards and logo drafts
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