Yuen Yung Lee  🇯🇵 I am making my way to Japan this summer 🇯🇵

The Shed

The Shed provides hands-on activities and active programmes for children and young people. The Shed needed a refreshed visual identity that spoke to a young audience while retaining a level of adaptability that can support any application, from programme brochures to swag items to apparel.







Creative Direction
Branding
Illustration
Product Design

The Shed provides hands-on experiences and seasonal programmes that encourage kids and young people to deepen their connection to themselves, the community, and to our planet.

At the center of the brand is a family of characters called The Shedders. The Shedders sit across brand materials to form a playful and familial personality to the brand. These characters are often engaged in forms of play, hands-on experiences and as active participants of community. In Hong Kong, in a culture that emphasise scores and accolades, The Shed carve out an alternative way of growing and learning by creating curriculums that focus on self-discovery and being engaged in communities and the outdoors. The family of characters become collectible keepsake items for kids, appearing in programme certificates and pins.


Colour plays a significant role in the brand. The Shed’s programmes are structured around the four seasons. We introduced a vibrant colour palette to represent summer, autumn, winter and autumn. Each was carefully selected to ensure they feel gender-neutral when applied across educational materials, swag and apparel.

Created with Adam Studios
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